Case Studies

‘Treasury Wines’

Cali by Snoop

Brief: Breakdown the preconceptions of the wine industry by introducing music legend Snoop to the wine scene.

Solution: Sponsoring 5 of the
most popular music playlists
that include Snoop’s music,
alongside audio ads targeted
to music genres and the
25-44 age group.

Results: TW achieved double
the benchmark for viewing &
listening engagement as well
as exceeding the site visit
campaign target.

‘Together Against Hate’

Long-form host conversations across leading society & culture podcasts

Authentic discussion

Geo-targeted host reads to the London areas

‘SuperFast Broadband’

Dynamic ad insertion with multiple creatives

Hyper-local targeting to specific broadband areas

Brand Uplift Study results showed a 9% increase in brand perception (via Veritonic Brand Uplift Study)

CTR over 1.5%

‘Vaccine Hesitancy’

Branded episode discussion with expert guests

Amplified across the AudioPlus network with community targeting

1m promotional listens generated 10k listens to show


Audio Ad Production – then used by Intel across their other media partners

Programmatic delivery across our podcast network

Targeting B2B content & audience segments

LTR 97%

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