‘Treasury Wines’
Cali by Snoop
Brief: Breakdown the preconceptions of the wine industry by introducing music legend Snoop to the wine scene.
Solution: Sponsoring 5 of the
most popular music playlists
that include Snoop’s music,
alongside audio ads targeted
to music genres and the
25-44 age group.
Results: TW achieved double
the benchmark for viewing &
listening engagement as well
as exceeding the site visit
campaign target.
‘Together Against Hate’
Long-form host conversations across leading society & culture podcasts
Authentic discussion
Geo-targeted host reads to the London areas
‘SuperFast Broadband’
Dynamic ad insertion with multiple creatives
Hyper-local targeting to specific broadband areas
Brand Uplift Study results showed a 9% increase in brand perception (via Veritonic Brand Uplift Study)
CTR over 1.5%
‘Vaccine Hesitancy’
Branded episode discussion with expert guests
Amplified across the AudioPlus network with community targeting
1m promotional listens generated 10k listens to show
‘Evo’
Audio Ad Production – then used by Intel across their other media partners
Programmatic delivery across our podcast network
Targeting B2B content & audience segments
LTR 97%