Targeting Gen Z Gamers
Sitting at the forefront of popular culture, SoundCloud dictates ‘what’s hot’ to it’s largely Gen Z and Millennial userbase. In addition, with 3 million users in the UK, SoundCloud presented the perfect partner for XBOX
SoundCloud’s high impact pre-roll video unit is a sound-on, non-skippable advertising solution - delivering high VTR’s and impressive brand uplift scores
In this case, implementing smart targeting layers ensured that XBOX are directly hitting their key target audience
Video Completion Rates exceeded 90%
A campaign that very much resonated with the high-index gaming audience on SoundCloud - for which the results were some of the best we have ever seen!