XBOX
Targeting Gen Z Gamers
Sitting at the forefront of popular culture, SoundCloud dictates ‘what’s hot’ to it’s largely Gen Z and Millennial userbase. In addition, with 3 million users in the UK, SoundCloud presented the perfect partner for XBOX
Video Solution
SoundCloud’s high impact pre-roll video unit is a sound-on, non-skippable advertising solution - delivering high VTR’s and impressive brand uplift scores
Smart Targeting
In this case, implementing smart targeting layers ensured that XBOX are directly hitting their key target audience
Results
Video Completion Rates exceeded 90%
User Engagement Performance
First Place for Brand Uplift
Brand Recall figures were the highest amongst all partners used for the campaign
A campaign that very much resonated with the high-index gaming audience on SoundCloud - for which the results were some of the best we have ever seen!